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“Changing the way America thinks about, uses, and purchases financial services.”
– Gene Bond, Founder


Our philosophy is making our clients comfortable: Comfortable in their plans and comfortable in their financial lives. So it makes sense that we try and make you comfortable working with us. We use a swan in our logo as a symbol to represent the fact that we want our clients to be better able to Sleep Well At Night.

Gene Bond headshot

Gene Bond

Gene Bond is a Certified Financial Fiduciary®, as well as an established financial professional and founder of Bond Financial Group (BFG). He founded BFG in 1987 and works to help pre-retirees and retirees plan for and thrive during their retirement years. He holds his Series 65 securities license as well as a Life and Accidental/Health Insurance license and is known for conducting informative workshops and seminars about retirement and income planning for individuals and businesses.

A recipient of numerous awards throughout his tenured career in the industry, Gene was named an “Executive of the Year” by the National Association of Distinguished Professionals in 2015. He has served in several capacities with Meridian Life Underwriters Association and Mississippi Life Underwriters Association and has also been an instructor for several classes for the National Life Underwriters Association.

Outside of the office, Gene is an avid and dedicated SEC football fan. In his spare time, he enjoys playing golf and swimming when the weather permits, visiting museums, attending concerts, frequenting the theater, and traveling to beach destinations where he can SCUBA dive and swim with dolphins.

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